At Digital Ink, this next phase builds directly on the foundation we've established together through the website initiative. With a unified framework in place, the opportunity now is to connect the broader marketing efforts across the P3 portfolio and bring greater alignment to how each OpCo drives and measures performance.

Our goal is to act as an extension of your team, working alongside your internal resources to create a more consistent, efficient, and scalable approach across paid media, Local Services Ads, SEO, and creative. This is not about replacing what is already in place, but about connecting those efforts, strengthening what is working, and applying shared insights across the portfolio.

What differentiates our approach is the ability to bring structure without sacrificing flexibility. Each OpCo operates in its own market with its own identity, and that remains critical. At the same time, there is a clear opportunity to improve performance, visibility, and efficiency by aligning strategy, execution, and reporting across all marketing channels.

This proposal outlines how we would partner with P3 to build a more unified marketing system, one that supports immediate performance while creating a scalable model for future growth across the portfolio.

Based on our conversation and review of the P3 portfolio, it's clear that a significant amount of marketing activity is already in place across the operating companies. Each OpCo is actively investing in channels like PPC, LSAs, SEO, and creative, often supported by different agency partners.

While this approach allows for each business to move independently, it also provides a challenge when viewed at the portfolio level.

By aligning marketing efforts under a unified system, P3 gains the ability to not only improve performance at the individual OpCo level, but to unlock efficiencies and insights that are only possible at scale.

This creates a shift from managing marketing in silos to managing performance across the portfolio as a whole.

Across the portfolio, paid media is one of the most immediate drivers of leads, but it is often managed independently at the OpCo level. This can lead to inconsistent campaign structures, overlapping targeting strategies, and varying performance across markets.

The opportunity is to bring greater alignment to how paid media is managed, while still allowing each OpCo to target its local market effectively and build on what is already working. This includes platforms such as Google Ads, Meta, and other paid channels where applicable.

P3 already has an internal SEO team in place, which is a major advantage as the portfolio continues to grow. Our role is to collaborate with them so the work we are doing across PPC, LSAs, campaign strategy, reporting, and the website rollout aligns with the broader SEO direction.

As part of the website initiative, we are already reviewing site structure, content organization, technical considerations, migration planning, and SEO preservation. That work creates a strong foundation for the broader marketing strategy.

The opportunity is to make sure SEO does not operate separately from paid media and LSAs, but instead becomes part of a connected system where insights, keyword trends, conversion data, landing page performance, and market-level opportunities are shared across teams.

The long-term opportunity is to bring alignment across the full P3 portfolio, but the most effective way to get there is through a focused initial rollout.

This approach allows us to demonstrate the value of a unified strategy in a real-world environment, working alongside your internal team and existing initiatives. It creates the opportunity to validate performance, refine the model, and build confidence before expanding more broadly.

This approach is intentionally designed to build confidence early, allowing P3 to see how the model performs before scaling it across the broader portfolio.

Across multiple OpCos and agency partners, reporting often becomes fragmented, making it difficult to compare performance, understand what is truly working, and make informed decisions at the portfolio level.

The opportunity is to bring consistency to how performance is tracked, reported, and evaluated, creating a single, clear view of marketing effectiveness across all channels and OpCos.

P3's opportunity is not simply to combine vendors or consolidate services. The bigger opportunity is to shift from managing marketing as 18 separate businesses to operating with a more unified portfolio-level strategy.

When each OpCo is managed independently, the same decisions, reporting structures, optimizations, and vendor conversations are often repeated across the group. That creates inefficiency, makes it harder for leadership to compare performance, and limits the ability to apply what is working in one market to others.

A unified management model creates stronger visibility, better C-suite decision making, and a more efficient cost structure across the portfolio while still supporting the unique needs of each OpCo. Different markets require different strategies, messaging, campaign structures, and budget allocations, and those localized differences remain critical to performance. The goal is not to force every OpCo into the same marketing playbook, but to create a connected framework where localized execution is supported by shared strategy, reporting, oversight, and optimization across the portfolio.